Even Twitter wants in on the six-second ad craze and it’s creating a new arm of its brand-strategy services to produce those short spots as well as help advertisers make content geared specifically for the platform.
Twitter’s new service is called #Fuel and is made up of brand strategists who work in “an agile, rapid-response hub that responds quickly to creative briefs.” Over the past few months, Twitter has tested #Fuel with 100 campaigns for brands like Converse and Macy’s.
According
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