Twitter's New DM Feature Is the Worst Thing Ever

Thinking of cold-pitching someone by DM? Don't do it!

Oh, Twitter. Our favorite micro-messaging/link-sharing network is trying so hard to be all things to all people. Just ask Dick Costolo.

Did anyone outside the advertising industry ask for auto-play videos? Definitely not.

The latest change to the service concerns the elimination of the 140-character limit on direct messages. In this week’s edition of Pitch, Please, Seth Fiegerman of Mashable joked that “That sound you hear is just PR people rejoicing about their newfound power to pitch you on Twitter.”

We hope that joke wasn’t serious.

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