Twitter to Acquire Indian ‘Missed Call’ Startup, ZipDial

Twitter is in talks to acquire ZipDial, a startup based in India that turned a very unique cultural phenomenon into a marketing business.

Twitter to Acquire Indian ‘Missed Call’ Startup, ZipDial
Twitter is in talks to acquire ZipDial, a startup based in India that turned a unique cultural phenomenon into a marketing business.

Missed mobile calls are a big deal in India, but not in the way we might be used to in the West. In India (as well as Bangladesh, the Philippines and Africa) calls are often “missed” on purpose, by the caller, and are a way of communicating a pre-agreed message for free.

Different strategies are in place: two missed calls in a row, for example, might be an agreed code for a person being late.

ZipDial figured out a way to turn this into revenue, offering a number of services based around the missed call, including information alerts, coupons, apps and more.

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