Twitter And Advertising Giant WPP Announce Global Strategic Partnership

Twitter Advertising is not messing around.

Yesterday, Twitter announced a partnership with WPP, one of the “big four” global advertising holding companies.

According to WPP’s press release,

“The partnership will see the launch of new data products and services, the integration of Twitter data into key WPP media and analytics platforms, training for staff in the application of these new capabilities and a partnership approach to key clients and markets.”

The agreement spans several WPP units including GroupM, the world’s leading media investment management company; Kantar, WPP’s consumer insight business; and digital agencies such as Wunderman.

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