Twitter has won the bidding war to show subpar NFL games on Thursday nights.
According to Bloomberg, Twitter beat out media heavyweights like Verizon, Yahoo and Amazon to secure the streaming rights. Facebook pulled out of the bidding process last week.
As anyone who has watched a Thursday NFL game knows, they are often ugly, to the point of being unwatchable. Yet here we are.
However much you think Twitter paid for the rights to show terrible games, it was probably more. Consider that CBS and NBC paid $45 million each per game for their recent Thursday night NFL deals. When it comes to online viewing, last year Yahoo paid $20 million to stream the Bills vs the Jaguars. And that game was played in London!
The money surrounding the NFL is pure insanity, and everyone is scrambling to go crazy.