Twitter Wants to Know Your Birthdate — For More Relevant Ads

The company blogged about the addition, and according to the site's help center, users who enter this information will see, "more relevant content, including ads.”

Twitter added a new component to its profile information on Monday: birthdate.

The company blogged about the addition, and according to the site’s help center, users who enter this information will see, “more relevant content, including ads.”

What else will you see? Balloons on your birthday, as comedian Kevin Hart’s Twitter profile shows.

Here’s what happens when you enter in your birthday:

If you choose to add your birthday to your profile, it will be displayed to the audience that you’ve chosen. It will also be used to customize your Twitter experience. For example, we will use your birthday to show you more relevant content, including ads.

You can opt to just have the day without the year, and control who sees the day/month and year. However, offering up that kind of information usually leads to more benefit to Twitter (better demographic data for ad targeting) than the user. Having a full birthdate publicly listed on your profile (of any social site) can also make it easier for your identity to be stolen online.

b-day_settings

Twitter announced the feature in a blog post:

To add your birth date to your Twitter profile, choose the “Edit profile” option on Twitter.com. Your birth date is a completely optional part of your profile and you have full control over who can see it. The visibility setting for your birth year is separate from the setting for your birth month and day, giving you the flexibility to share as much (or as little) as you want. Check out ourHelp Center for more information about your birth date on Twitter.

Readers: Would you input your birthdate on Twitter?