In a first-of-its-kind promotion, Paramount Pictures is teaming up with Twitter to offer all Twitter users the chance to see the movie “Super 8” one day before its scheduled nationwide release. Oh, and did we mention you get free popcorn with that?
It pays to be on Twitter these days.
Paramount has created the Promoted Trend #Super8Secret to promote their offer to Twitter users. Using the hashtag, Paramount is encouraging Twitter users to talk about the advanced screening and their excitement for the film.
The sneak preview of Super 8 will be for one day only on July 9th in over 300 theaters across the US and Canada. Twitter users who want to be among the first, ever, to see the film can check out the official Super 8 Twitter account (@Super8Movie) for details, or visit www.super8-movie.com/sneak.
To get your free popcorn at one of these screenings, you simply have to purchase something at the concession stand and you’ll be given the buttery goodness, free of charge.
The film is set to be released nationwide on Friday July 10th.
Biz Stone weighs in on Paramount’s unique Twitter promotion:
“There are already millions of people talking about SUPER 8 on Twitter and Paramount gets that. Creating more excitement about the film with sneak previews and free popcorn is a smart way to make this film a global conversation even before it’s released.”