64% Of Twitter Users Follow Brands Because They’re Already Customers, 48% For Deals [REPORT]
By the end of 2011 there will be some 21 million Twitter users in the US, and a fifth of those will be following brands on the network, says a new report from eMarketer.
Research by Constant Contact and Chadwick Martin Bailey suggests that 21% of US-based Twitter users will be following brands by the end of the year, and, in findings that are strongly opposed both to previous reports and conventional wisdom, the majority do so not because they’re expecting discounts or freebies.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in