Twitter Drives 18% of UK Cinema Ticket Sales, Earns 5x Ad Spend at Box Office, Says Study

A new study commissioned by Twitter in association with marketing analytics software provider @MarketShareCo has shed some light on the growing correlation between Twitter and cinema ticket sales (and movies in general) in the United Kingdom.

The money stat: Twitter claims to have directly contributed to 18 percent of UK cinema ticket sales over a three-year period.

Twitter works at every stage of the movie lifecycle, too – from production and launch buzz through to the opening weekend and home entertainment.

Indeed, 46 percent of respondents to the survey said that they had watched a trailer for a movie on Twitter.

And three in five said Twitter directly influenced their decision to see a film.

When it comes to home viewing, Twitter has observed an 81 percent increase in conversation on the day of a DVD movie release.

Overall, for every £1 invested in Twitter Ads, £5.88