Twitter Drives 4x As Much Traffic As Google Says It Does [STUDY]

Last month MG Siegler wrote a post on TechCrunch that claimed that LinkedIn was now sending ‘far more’ traffic to TechCrunch than Twitter.

A lot of things in the article didn’t sit well with me. I’ve had access to the Google Analytics statistics on a number of high-trafficked websites and I’ve never seen any significant referrals from LinkedIn. I also knew that Google’s take on what constituted traffic from Twitter was unreliable. But I figured that maybe it was different at TechCrunch, a technology blog that covered LinkedIn quite heavily and was therefore likely to see a lot of referrers from shares on that site.

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