Twitter May Be Tops For Marketers, But They Need To Work On Strategy [INFOGRAPHIC]
Twitter is gaining traction with marketers and that makes perfect sense, considering it’s the fastest growing social platform.
But what doesn’t make sense is this: The marketing that’s happening is primarily unfocused, non-strategic mumbo jumbo. And yes, we’re using the technical term.
The Social Media Benchmarking Report, produced by B2B Marketing in association with Circle Research, “is designed to provide insight on key social media trends and activities in B2B organisations.” And it’s based on an online survey conducted in January 2013, with 234 client-side marketers participating.
Beyond
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