Twitter is trying to become the new TV. Its latest deal is with Bloomberg, which will soon stream four Bloomberg shows—Bloomberg West, What’d You Miss?, With All Due Respect and its markets coverage—on Twitter.
“By partnering with Twitter, viewers from all over the world will now be able to leverage a powerful, real-time platform to consume and react to the news, accelerating our position as a leader in global business video, and offering new and innovative opportunities for our marketing partners,” said Bloomberg Media CEO Justin Smith, in a statement.
This is just the latest streaming deal for Twitter. It recently inked partnerships with the NFL and CBS News.