Without any fanfare, Twitter has decided to sponsor Lance Armstrong and Team RadioShack in this year’s Tour de France. The athlete uses Twitter daily, which is likely a big part of the reason why Twitter is sponsoring his team.
The only available information we have about Twitter’s sponsorship is a short video clip. Team RadioShack, Lance Armstrong’s cycling team, unveiled their new 2011 jersey Tuesday via the team blog and a YouTube video.
A single, 1.5 second flash is all we got, but it was enough:
Twitter’s logo appears on the 2011 Team RadioShack jersey, indicating that the company will be one of the team’s sponsors this year.
@lancearmstrong is one of the most prominent athletes on Twitter. With just under 3 million fans, he is the 34th most popular person on Twitter, according to TwitterCounter. He was recently part of a RadioShack Promoted Trend campaign, having one of his tweets featured as a Promoted Tweet.
Armstrong’s Twitter prominence might be part of the reason why Twitter chose to sponsor his team in the Tour de France.
You can watch the full video clip of the Twitter-sponsored 2011 jersey below: