Twitter’s New ‘Recommended Video’ Feature Gets First Big Test During National Shooting Coverage

Underscores growing importance of social video

Publishers have flooded Twitter with video clips this week as they cover police shootings of civilians in Louisiana and Minnesota, and a shooting in Dallas Thursday night that killed five police officers.

To help viewers stay informed, Twitter's recently launched Watch Mode seems to be getting its first test from major news outlets. The videos autoplay silently in Twitter news feeds. When users click on a clip, the sound comes on and a landing page appears with more videos at the bottom. Here's what clicking on a clip from ABC News looked like Friday morning:

The move underscores the growing importance of social video in covering—and learning about—national tragedies.

Recommended videos are only running in Twitter's iPhone app and only appear when users click on clips directly from the news feed.

They look similar to a feature Facebook rolled out last year called suggested video that bundles clips and ads into a stream. Similar to YouTube's revenue-sharing program, Facebook gives publishers 55 percent of the revenue made from those ads. At the time of press, ads were not appearing in Twitter's recommended video player.