Twitter Tests Curated Social Shopping Features
Collections and pages integrate into the Twitter interface and could turn the site into a product discovery platform.
This year so far has been a time of modernization for Twitter. For example, the company redesigned its front page in April to make the service more accessible to potential members and unregistered users. Now a pair of news features, titled pages and collections, are being testing and could turn Twitter into an integrated shopping destination.
The pages and collections are a new discovery tool that will allow users to explore timely and relevant content related to the tweets appearing in their feed.
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