New Trend: Having A Celebrity Take Over Your Brand's Twitter

In what is becoming a Twitter trend, another famous person is taking over a sports establishment’s Twitter stream to cover a game.

Last week we told you about Alyssa Milano taking over the National Hockey League’s handle for the night to cover the LA Kings game against the Phoenix Coyotes. She’s a big fan of the Kings.

Well tonight’s Twitter fun is all about basketball – and it will be coming to you live from a player, not a celebrity: the New York Knicks’ “Renaissance

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