Twitter has teamed up with BSkyB, the broadcaster that owns Sky Television, the United Kingdom’s most popular premium digital TV service, to trial #WatchOnSky, a new tool that will let Sky customers watch or record shows simply by clicking on buttons displayed within a tweet.
Users simply need to follow their favourite Sky channels on Twitter and look out for the #WatchOnSky hashtag within tweets, and then click on the Watch or Record buttons, logging in with their Sky IDs when promoted.
Here’s how it looks:
“#WatchOnSky is another brilliantly simple way for our customers to find and watch the shows everyone is talking about,” said Luke Bradley-Jones, Brand Director, TV Products, Sky. “By simply clicking on a Tweet, customers can either instantly watch live TV or record shows for later. It’s all part of our commitment to make it even easier for our customers to discover great TV and make sure they never miss those virtual water cooler moments.”
“Twitter users love to talk about TV shows, joining conversations about their favourite programmes with other fans across the UK. #WatchOnSky is a really exciting development that will make it even easier than ever for Twitter users to spot social buzz about a show, and tune in or record it for later,” said Dan Biddle, Head of Broadcast at Twitter UK.