Twitter: Shout, Shout, Let It All Out

TNW Social Media posted an interesting story about a new Twitter feature that wasn’t, accompanied by a hilarious response from Twitter vice president of communications Sean Garrett.

Louis Gray posted a story on his blog last week saying that it appeared that Twitter was preparing a new feature called Twitter Shout Out, as he discovered a Twitter account by that name (its Tweets have since been protected).

The reply from Garrett to TNW Social Media:

There have been reports of a Twitter Shout Out product being launched on the market soon. We can neither confirm nor deny a product at this time. Not even if you ask us really nicely*. However, what we can say is that we are always optimizing for user value and relevance. For example, just the other day, Ev was saying that we should totally find ways to “give props” to users adding value on the system in a way that is organic to how people are already using Twitter.

Someone told Ev that “give props” wasn’t something that people said anymore. Biz — or was it Jason? — then said that “shout out” was now a more common vernacular for a “kind mention of a homie” (Urban Dictionary).

Anywho, where were we? Oh yeah, Twitter Shout Out and that freakin’ leak. Or was it a leak? Or was it after-midnight sleuthing? You tell me. Or, maybe this is all some sort of some special tease to later to be revealed during Dancing with the Stars or, better yet, at halftime of an exhibition football game. Speaking of which, whatever happened with the folks in Up With People? Do you think they are really still that happy?

*However, what we can say is that it’s not a product. It’s an internal account where Twitter employees “give props” to each other.