Social media killed SEO, right?
Wrong. During their Analyst Day event yesterday, Twitter revealed that focusing on search engine optimisation generated a huge increase in new visitors to its website.
Twitter’s director of product management Trevor O’Brien noted that a change made by the firm so that Google and Bing had an easier time accessing 50,000 popular hashtag pages increased the number of logged-out users coming to Twitter from 7.5 million per month to 75 million per month.
That’s ten times as many new visitors.
Here’s an example, using a search for the uber-popular #alexfromtarget hashtag on Google. The latest news items aside, you can see that it’s the top organic result.
This is huge for Twitter, as the company really struggles to attract newcomers to the service. Now all they have to do is convert them into actual users.
(Hat tip: Search Engine Land.)