Pretty simple question – have you ever clicked on a link in Twitter and gone on to make a direct purchase because of that click?
It’s a basic yes/no, but I’d like you to really think about it before answering. Certainly don’t dismiss this out of hand without some consideration.
Remember, this can be anything that resulted in a sale being made to you because of an interaction on Twitter – for example, a link that went to a book on Amazon that you bought. Or a t-shirt. Or a video game. Or a DVD.
Or it might even be participation in an affiliate program, or maybe somebody linked an eBay auction to Twitter, and you ended up clicking on the ‘buy it now’ button.
Anything. The only important part is the process began on Twitter, and ended with a sale.
(Note that I’m not asking if you’ve ever bought anything from Twitter. Those opportunities are yet to come.)
Hit the comments to expand on what it is that you purchased. I’m genuinely curious and would love to know the role that Twitter played in that sale.