Just Half Of UK Digital Retailers Respond To Questions On Twitter [STUDY]

Slightly more than half of UK digital retailers responded to questions sent to them on Twitter in 2013, reveals a new study by MICROS taken in January of this year.

50.2 percent of retailers responded to a tweet asking them a direct question, up just 3 percentage points from last year, but significantly higher than 2011’s 12.3 percent, indicating that perhaps they’re finally getting the message. After all, if you’re not concerned enough to answer your customer’s questions, perhaps your biggest competitor is.

(Source: eMarketer. Customer support image via Shutterstock.)