Twitter Quietly Files IPO

Twitter filed a confidential IPO, only days after the acquisition of MoPub mobile advertising exchange.

The announcement came via tweet on Twitter’s official account.

We’ve confidentially submitted an S-1 to the SEC for a planned IPO. This Tweet does not constitute an offer of any securities for sale.

— Twitter (@twitter) September 12, 2013

The filing followed closely on the heels of an acquisition of mobile advertising exchange MoPub for $350 million in stock; a move that could make Twitter a real competitor in social media advertising. In fact, Twitter’s recent traction as an advertising platform has been cited as the reason for it’s increasing value of late.

According

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in