Twitter Quickly Shapes Public Opinion (And It's Tough To Change) [STUDY]

Twitter Quickly Shapes Public Opinion (And It's Tough To Change) [STUDY]

Does your opinion change based on the tweets you read? A new academic study shows that opinions are formed very quickly by the Twitter hivemind, and once formed, they’re difficult to change.

As International Business Times reports, a new journal article in Chaos from Chinese researchers Fei Xiong and Yun Liu explores how tweeters’ opinions are formed and how they change – if at all.

The study examined over 6 million tweets from December 2010 to June 2011 from just under 2.5

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in