Twitter’s monetization officer has an unenviable task. The micro-blogging company, valued anywhere from $7.7 billion to $10 billion, needs to, at some point, back into some revenue. To do so, Twitter has a suite of relatively new ad programs, including promoted tweets, promoted accounts, and promoted trends. In the last year, it’s scaled these programs from an initial six clients to more than 600. It’s hired client-focused professionals in regional offices, bringing headcount on its monetization team from three to 60, said Adam Bain, President of Global Revenue, at Monday's Conversational Marketing Summit.
Twitter’s next move is to roll out the self-serve ad platform that it has alluded to developing since last year, Bain explained.
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