Twitter Partners With Finance Startup Cheddar

Twitter expands its live streaming options.

Twitter has formed a partnership with the finance startup Cheddar to livestream shows focused on tech, media and business.

As part of the deal, Cheddar will broadcast Closing Bell live on Twitter from 3 p.m. to 4 p.m. ET daily. The show, hosted by Kristen Scholer and Krysia Lenzo, will be broadcast from the NASDAQ MarketSite and the New York Stock Exchange. Closing Bell will feature interviews, breaking news and in-depth analysis of the markets.

“Twitter is the fastest ways to find out what’s happening in the world, and to engage in the live conversation about it,” said Twitter CFO Anthony Noto, in a statement. “Partnering with Cheddar will give people on Twitter another way to watch and discuss the day’s top stories as they unfold live all on one platform.”