On Monday we wrote about how all that messy super-injunction business has given Twitter a huge boost in the United Kingdom, with new figures suggesting the platform had seen a significant rise in online visits, and a jump of some 22% between May 20-21.
Now, data from internet-based market research firm YouGov has revealed that Twitter’s profile is so high that they’ve become the second-most talked about online brand – even above Google (although Facebook, at number one, is some way off in the distance).
The problem? Nobody knows how they feel about it.
The YouGov data was generated through their BrandIndex system, which tracks public perception of brands across the world.
In terms of mindshare it has been a good year for Twitter. It started 2011 with an Attention score of 26 i.e. a quarter of people were hearing something about them (whether good or bad) and got a small bump (to 31) from the beginnings of the Arab Spring.
It trended around this level for the next four months before the super-injunction controversies saw it rise again, this time to 39.
This has enabled it to move from 6th to 2nd in terms of the most talked about online brands edging above Google, with only Facebook above it.
And here’s the chart to prove it:
Will it last? Probably not, let’s face it. Inevitably the fuss will die down, and the torch will dim a little lighter on Twitter. But it should stay brighter than it was before all this malarkey began. Stepping stones, and all that.
What’s interesting about all this attention is that while Twitter has seen a considerable rise in public awareness, nobody really seems to know what to make of it. BrandIndex’s Impression score, which rates how highly the public ranks an online brand positively or negatively, scores Facebook as +19, and Google a heady +68.
Twitter? Uh… -3. Which is up from their previous score of -7, but obviously still negative overall.
Onwards and upwards, chaps. Onwards and upwards.