The London Games - The First Olympics That Will Be Told In 140 Characters (Or Less) [INFOGRAPHIC]

In most things in life, four years is a long time, but it’s a really long time in the world of tech and social media.

At the Beijing Olympics in 2008, Twitter had a fraction of the userbase, credibility and mass media absorption that it does today – both in terms of profiles and tweets it’s literally hundreds of times bigger.

Of course, this growth in importance means taking a more serious approach to world events, and that includes the Olympics.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in