Usain Bolt Was Twitter’s Biggest Olympic Star (And Soccer Was The Most Popular Sport) [STATS]

Did you watch the closing ceremony of the 2012 London Olympics? We’ve all had lots of special memories over the past 16 days, and social media played a huge part in sharing those experiences – more than 150 million tweets about the Olympics were sent during the competition.

Over on the official blog, Twitter has compiled a list of the most tweet-worthy events of the Games, including the most popular athletes, sporting moments and competition peaks.

Unsurprisingly, triple gold medal winner Usain Bolt was the star of the show, with his victory in the 200m sprint generating a Twitter-leading 80,000

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in