Through Sense, users can keep tabs on what the competition is doing via a live stream of campaign images, videos and hashtags. It’s currently available to existing clients, but a broader rollout is building.
Lux Narayan, Unmetric’s CEO, discussed Sense in a press release:
Customers and competitors are the two things every marketer constantly thinks about. While there are market research and applications like Survey Monkey for customer intel, there is nothing simple for competitive intelligence. We created Sense to fill this unmet need and to be the easiest way for any marketer – from digital strategists to CMOs – to stay abreast of competition anytime, anywhere.
Yuri Pereira, global social media strategist for The Coca-Cola Company, is a fan of the app:
Social Media rapidly evolves and more brands are focusing their efforts in the space. Unmetric Sense is the perfect app to quickly visualize competitors’ content and campaigns. It’s essentially a newsfeed with Unmetric’s competitive intelligence capabilities.
Sense users can select the companies they want to follow from Unmetric’s database of more than 35,000 brands in more than 25 verticals. The app pulls images and videos from Facebook, Twitter and Instagram — YouTube will be added in the coming months. Users can tap individual posts for full text and engagement metrics and bookmark specific pieces of content.
For further details or to request an invite code, visit www.unmetric.com/sense.