Twitter Now Has 288 Million Users, But Its Growth Rate Is Under Scrutiny

Investors and brands want the social player to scale faster

OK, don't freak out. Twitter's growth appears to be slowing, according to a quarterly earnings call today, but the social network says it's actually gained nearly twice as many users as its own reported numbers show. Whether advertisers will buy that logic, however, remains to be seen.

The company said monthly active users were officially up 20 percent year over year to 288 million people. User growth is a a key figure that brands and investors watch to measure the health of the platform and effectiveness of leadership, and the new number would appear to show Twitter's growth is slowing, since the previous quarter's year-over-year increase was 23 percent.

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