The National Football League and Twitter announced a multiyear extension to their existing partnership.
The league and the social network first became partners in 2013, when they reached an agreement to bring video clips (including instant replays and in-game highlights) and other multimedia and content from the NFL to Twitter.
The two parties extended and expanded their pact in 2014.
The new agreement includes in-game highlights, from the preseason straight through to Super Bowl 50, as well as:
- Breaking news and analysis.
- Best plays.
- Custom game recaps.
- Behind-the-scenes content.
- Archival video.
The NFL and Twitter said in a release announcing their renewed partnership that they will also collaborate on new features and user experiences, and Glenn Brown, head of Twitter content partnerships and Amplify, added:
Twitter users and brands cannot get enough NFL video and news, and they’ll now get more of it, and faster, than ever before. Over the past two years, NFL content on Twitter has seen best-in-class user engagement rates, and the expanded partnership will bolster the fan experience on the platform.
NFL vice president of media strategy and business development Vishal Shah said:
We are very excited to partner with Twitter in a more comprehensive way. There is a massive amount of NFL-related conversation our fans, teams and players are having on the platform. Providing the Twitter audience with engaging and authentic NFL content will magnify their social experience throughout the year.
Readers: Do you interact on Twitter while watching NFL games?