It’s official: Twitter has named Leslie Berland its new chief marketing officer. Twitter CEO Jack Dorsey made the announcement via fax. Or maybe it was a tweet.
Welcoming @leslieberland to Twitter! She will join as our CMO to help tell the stories of our iconic product!
— Jack (@jack) January 26, 2016
The news comes just days after Twitter saw four execs—Alex Roetter, Kevin Weil, Katie Jacobs Stanton and Brian Schipper—depart the company.
Berland was most recently American Express’ executive vp of global advertising, marketing and digital partnerships. She had been with AmEx since 2005. Naturally, Berland tweeted about her new role.
— Leslie Berland (@leslieberland) January 26, 2016