Twitter is beta-testing a way for advertisers to attach ads to tweets that show up in applications outside of Twitter and its owned apps.
Senior product manager Mollie Vandor announced in a blog post that the social network is beta-testing a way for brands to display ads from its MoPub ad-serving solution directly via Twitter Kit timelines for Android and iOS applications.
Vandor added that all ad rendering is handled automatically, and ads match the themes and color preferences in Twitter Kit so they will display properly within apps. She wrote:
By integrating our Twitter Kit and MoPub software-development kits, we’ve made it easy for you to plug your app into the world’s conversations and one of the world’s largest mobile ad exchanges at the same time. Now, with just a few lines of code, you can engage your users with a dynamic timeline of tweets and build your business with native MoPub ads that fit seamlessly into the stories you want to tell.
This doesn’t just open up a new canvas for you to monetize: We’ve also taken care of all the ad rendering, so you don’t have to worry about performance or how to display the ads. Plus, we’ve made sure that ads match the theming and color preferences you set in Twitter Kit, so they fit the look and feel of your app.
Getting started with this beta integration is easy: Simply set up a native ad unit in MoPub, paste the ID into Twitter Kit and let us handle the rest.
Advertisers: What are your initial thoughts on this beta-test?
— TwitterDev (@TwitterDev) May 17, 2016