More than 80 percent of Twitter’s 284 million active users engage on the platform from their mobile device, and Twitter wants to let advertisers fully exploit that metric.
This week the platform rolled out two new mobile targeting options for marketers: mobile carrier targeting and the ability to target users with new mobile devices.
Mobile carrier targeting allows advertisers to reach users based on their mobile carrier. This is largely relevant to the carriers themselves, who might want to target only their customers with one campaign, or only target users of other carriers with another.
Advertisers can also target users with new mobile devices. This could be useful for an app developer who wants to target people with new phones looking to add the latest hot apps to their systems. You can target users based on how recently they’ve used Twitter on their new phone.
Advertisers can already target mobile users on Twitter by mobile operating system, specific device and WiFi connectivity, and all of these options can be combined with the new features, which are available now in 35 countries.
(Source: Twitter Blog.)