Twitter Taking Mobile Advertising By Storm And Invading Google's Turf
Mobile advertising WAS controlled by Google and Apple and other ‘mobile ad networks,’ but not any more!
Google still dominates the market with gross market share of 79%, but Twitter is coming at ‘cha Google Monster. Let the turf wars begin!
According to a report by IDC, “mobile publishers like Facebook, Pandora, and Twitter are gaining control over the display advertising market,” snagging 52% of the mobile advertising space that Google and others previously controlled.
“Mobile ad networks are losing market share to publishers, and we expect them to lose even more going forward,” said Karsten Weide, Vice President of Media & Entertainment at IDC.
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