Twitter wants users to show their appreciation for tweets more often, so today it replaced the "favorite" button with a "like" button in the shape of a heart. The San Francisco company said it thought the old button—which appeared as a star icon—was too confusing.
Regular social media users will recognize the like as a Facebook move and the heart symbol as the way to show appreciation on Instagram. So when Twitter's product manager Akarshan Kumar wrote that "we'll be calling them likes" in his blog post without acknowledging the term exists elsewhere on the Web, we can probably assume it was done with at least a little tongue-in-cheek humor in mind.
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