Twitter Means Business

Twitter is in the process of introducing commercial accounts that will offer business users premium services such as detailed analytics, and its next step will be business-oriented application-programming interfaces that would create a “commercial layer” over its network, co-founder Biz Stone said in an interview with VentureBeat.

The social-networking platform already issued a guide for professional users, and it will offer certified accounts so that users can be sure the tweets they receive are actually from the companies or people they claim to be, and not impostors.

Stone

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in