According to some new data, Twitter might’ve made a huge mistake this summer pulling out of LinkedIn.
If you’re a user of both LinkedIn and Twitter, you probably remember the news earlier this summer that Twitter cut LinkedIn off from its API. Prior to this, users were able to send all of their tweets, or just those containing a hashtag like #in, to their LinkedIn profile.
However, in its major API overhaul, Twitter decided that this relationship just wasn’t good enough. And so LinkedIn was cut off. By late June, users could no longer send their tweets to LinkedIn.
In early September, LinkedIn publicly went on the record as saying that their “breakup” with Twitter was actually a positive thing, since it improved the quality of conversations that used to be diluted by people’s Twitter streams.
The Next Web reported in July that LinkedIn became more usable after Twitter broke away, and this week got their hands on some data from Page Lever that shows the real winner in this messy breakup was Facebook.
On the day that Twitter disconnected from LinkedIn, Facebook referrals from LinkedIn jumped by a massive 1000 percent.
PageLever’s data shows that the Twitter breakup also propelled LinkedIn to the top spot in terms of referral traffic to Facebook pages, beating out both Google+ and Bing combined.
PageLever notes that LinkedIn wasn’t sending too much traffic to Facebook pages before Twitter pulled the plug, so the 10x jump in referral traffic wasn’t that hard to achieve. And we can’t be positive that Twitter’s disconnect was the sole cause of LinkedIn’s referral growth, as the site underwent some changes in recent months. Still, the fact that traffic to Facebook spiked by 1000 percent on the day that Twitter pulled the plug does indicate that Twitter might be missing out on some pretty engaged social networkers over at LinkedIn.
(Growth chart image via Shutterstock)