Did you know that 36 percent of all links shared on Twitter are images, with two in five (40 percent) pointing at Twitter’s internal photo sharer?
As you might expect, YouTube is the number one video site on Twitter, accounting for 60 percent of all video links. The BBC is the top english language article website, but ranks second to Indonesia’s Detik.com worldwide.
Overall, English language websites are far and away the most popular shared links throughout the Twitter network, with more than two in three links pointing to sites written in that tongue.
This data comes courtesy of Diffbot, who analyzed 750,000 links posted to Twitter in order to answer three simple questions: what are we sharing, which sites are we using and what languages are being used?
Some 16 percent of links lead to articles, nine percent video and just eight percent link to a product. Perhaps most surprisingly, almost one in ten links shared on Twitter (seven percent) lead to a 404 error page.
(I wonder how many of those were scheduled in advance. Ouch.)
Detik.com accounts for 12,000 links in every one million sent on Twitter. An amazing number, which is fifty per cent higher than the BBC, which leads Yahoo, The Huffington Post, Reuters, CNN and The Guardian amongst English article websites.
English language sites make up 68 percent of all links, with Japanese (7 percent), Spanish (4 percent) and Indonesian (2 percent) rounding out the top four.
Diffbot have summarised their findings in this revealing infographic, which takes a closer look at a day in the life of Twitter.