Twitter Launches 'First View,' Guaranteeing Prime Ad Real Estate on Timelines
This is a great way for Twitter to monetize its most valuable asset, the timeline, and make sure that ads get seen.
Twitter announced this morning a new ad model, called First View, that gives promoted tweets the most valuable real estate on timeline.
With First View, an advertiser will have their promoted tweet load on the first screen for a 24 hour period when someone initially opens the app or first visits Twitter.com.
Twitter announced this new ad product in a blog post:
First View helps marketers achieve significant audience reach with exclusive ownership of Twitter’s most valuable advertising real estate for a 24-hour period.
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