Twitter Places Its Content Partnerships BET on Kay Madati
Prior to BET, Kay Madati worked for Facebook
Twitter has its replacement for former vice president of global media Ross Hoffman: BET executive vp of digital media Kay Madati.
Madati is joining Twitter as head of content partnerships, and while Twitter would not comment on the hire, Andrew Wallenstein of Variety reported that he will lead efforts to keep media companies in the loop on sales and marketing opportunities with Twitter, including its Amplify offerings.
Hoffman left Twitter in May after seven years with the company, and he is now the chief business officer at digital meditation platform Headspace.
Naturally, Madati announced his move via a tweet:
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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