Twitter hasn’t been available in Japan for all that long, and already it’s part of everyday life. Web-based Twitter launched in Japan in the spring of 2008 with mobile entering the country in October of 2009, and already it has become the second-most recognized product in the country.
Dentsu, a Japanese ad agency, released their annual “Hit Product Recognition Survey” last week, and Twitter made it into one of the top spots. Just behind a single product- smartphones – Twitter has made its way to the forefront of the Japanese consciousness to take second place, as reported by Reuters.
Twitter is more readily recognized as a product than other pop culture and Japan-specific products of 2010, including the 2010 FIFA World Cup, the latest HDTVs on the market, LED light bulbs and Japanese celebrities in the news.
It was just over a year ago, in October 2009, that Twitter made it to Japan on a mobile platform. At the time, Japanese was the sole foreign-language Twitter platform.
Twitter’s efforts in Japan appear to have paid off, as it has bubbled up to the general consciousness of the nation. Standing in second place as most recognizable product of 2010 isn’t too bad for a company that’s only had a presence there for just over two years.