Twitter is giving brands another way to help users connect with chatbots and other services as part of its continued efforts to be the go-to platform for customer service and sales.
The company is debuting a button that could make it easier to get users to engage with brands outside of private direct messages. The feature, which rolls out today, can be used to prompt users to write tweets, follow accounts or open websites.
“For many businesses, delivering a great customer experience through a bot in Direct Messages depends on helping people complete a task other than sending a message,” wrote Ian Cairns, a product manager at Twitter, in a blog
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