Users who tweet with the hashtags #SuperBowl, #SB51, #RiseUp, #Patriots and #PepsiHalftime will have special emoji added to their tweets.
— NFL (@NFL) January 13, 2017
Similarly, Periscope users who include the hashtags #SB51, #SuperBowl, #football, #Patriots, #Falcons and #RiseUp will see Super Bowl-themed custom hearts on their videos.
Andrew Barge, who works on sports partnership for Twitter, shared the map below in a blog post, providing a state-by-state look at Twitter conversation about the Patriots and Falcons throughout the 2016 National Football League season.
Barge also shared week-by-week data on conversations about the two teams and their quarterbacks, Tom Brady (Patriots) and Matt Ryan (Falcons).
Brady and Ryan both trailed Green Bay Packers quarterback Aaron Rodgers in the battle for most mentioned player during the NFL postseason.
The Falcons’ top three players in terms of mentions were:
- Julio Jones
- Devonta Freeman
And these three players led the Patriots:
- Rob Gronkowski
- Jimmy Garoppolo
The Patriots’ three most-tweeted-about moments this season were:
- Julian Edelman’s 10-yard touchdown in the AFC Championship game.
- LeGarrette Blount’s touchdown run in the AFC Championship game.
- The Patriots beat the Pittsburgh Steelers in the AFC Championship game.
As for the Falcons, the top three were:
- Jones’ 73-yard touchdown reception in the NFC Championship Game.
- Ryan’s rushing touchdown in the NFC Championship Game.
- The Falcons beat the Packers in the NFC Championship game.
Readers: Are you ready for Super Sunday?