Twitter Is Gathering User Feedback About a Possible Subscription Model

Perhaps a souped up TweetDeck?

Twitter is considering building a subscription-based product for some users, a move that could potentially give the platform more revenue while adding more tools for its stagnant user base.

Today, Twitter confirmed it’s conducting a survey to see if users are interested in a “new, more enhanced version of TweetDeck”—Twitter’s dashboard for posting and monitoring the social media platform.

“We regularly conduct user research to gather feedback about people’s Twitter experience and to better inform our product investment decisions, and we’re exploring several ways to make TweetDeck even more valuable for professionals,” a Twitter spokesperson wrote in a statement emailed to Adweek.

The idea is still in the exploratory phase, but updates could include enhanced tools for managing and creating custom audience lists—possibly based on interests, customers or regions—along with new ways to access TweetDeck on mobile and desktop devices.

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