Twitter is adding more companies to its roster of third-party measurement partners, which it says will help brands better verify audience segments and video ad viewability.
Today, the company announced it’s now partnering with Moat and Integral Ad Science and will soon expand its existing partnerships with Nielsen and comScore, potentially giving the social media platform more credibility as it continues to compete with YouTube and Facebook for ad dollars in the digital video space.
The updates come as all three of the major technology platforms continue revising how they measure video ads and other formats to help build trust following Facebook’s problems in 2016 with inflated
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