Twitter Inks Content Partnership Deal With BBC America
Latest of several positioning moves made by the company this week
In an ongoing effort to provide high-quality video for its website while gaining ad revenue, Twitter has reached a content deal with BBC America, the cable network announced via a tweet:
.@twitter and @bbcamerica, home of #DoctorWho & #TopGear, ink deal to offer 1st in-Tweet branded video synced to entertainment TV series
— BBC AMERICA (@BBCAMERICA) April 18, 2013
Specifics of the arrangement have not yet been revealed, but presumably the partnership will be similar to the ones Twitter has in the works with Viacom and NBCUniversal, which will combine TV programming with ads.
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