36% Of All Links Shared On Twitter Are Images [INFOGRAPHIC]
Did you know that more than one-third (36 percent) of all links shared on Twitter point to an image, but that as many as three-quarters (77 percent) of tweets that link to an image from a brand do not reference the brand by name?
It’s hard to feel any sympathy for Coca-Cola, but soft drink brands are the least likely to be tagged by Twitter users who share photos of their products, followed by beer, luxury and sport brands.
However, you have to wonder: does that really matter? It certainly might be an issue if you’re a new business where every mention of your brand is essential to your growth, but Coca-Cola, Inc.
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