IFTTT (which is short for “IF This Then That”, and is pronounced like “Gift”, without the “G”) is a super-useful web-based service that lets users aggregate content from a number of different web applications to create simple conditional statements known as “Recipes”.
These Recipes perform a set of actions (known as “triggers”) that you decide based on select criteria. For example, you could configure a Recipe on IFTTT to automatically post the same update to your Facebook Page when you use a specific hashtag on Twitter.
Simple stuff, really. But over the years (and despite the usual third party developer problems with Twitter), IFTTT has evolved into a fascinatingly clever platform whose only real limit is (cliché to follow) your own imagination.
Yesterday IFTTT announced a number of new Twitter triggers for Recipes which nicely illustrate what you can do with the app, including one trigger that will blink the lights when you get a mention on Twitter (it works with the Philips Hue lighting system).
Or maybe you’d like a spreadsheet of tweets updated when a hashtag of your choice is used on Twitter?
Check here to see the other new Twitter triggers you can add to your IFTTT Recipes.