Twitter and IBM have formed a global partnership that will allow enterprises worldwide to incorporate Twitter data into their decision-making process via IBM tools.
“From a data perspective, Twitter represents an enormous public archive of human thought that captures the ideas, opinions and debates taking place around the world on almost any topic at any moment in time,” writes Chris Moody, VP of business development at Twitter. “This is why we’re thrilled to partner with IBM, a global leader in helping companies take advantage of emerging technologies and platforms like Twitter. This relationship will enable IBM solutions – like the famous computer Watson – to access Twitter data as an input for multi-variable, pattern-dependent questions like ‘What do customers like best about my products?’ or ‘Why are we growing quickly in Brazil?'”
The deal follows Twitter’s acquisition of Gnip earlier in the year, which gave them “an enterprise-grade platform that delivers more than 15 billion social activities per day”. Back in January Twitter and IBM partnered on a patent cross-license agreement.
“Twitter provides a powerful new lens through which to look at the world – as both a platform for hundreds of millions of consumers and business professionals, and as a synthesizer of trends,” said Ginni Rometty, IBM Chairman, President and CEO. “This partnership, drawing on IBM’s leading cloud-based analytics platform, will help clients enrich business decisions with an entirely new class of data. This is the latest example of how IBM is reimagining work.”
IBM and Twitter will also work together on a bespoke collection of enterprise solutions that will include Twitter data in IBM’s analytics solutions.